PRASI

The Jewelry Edit had the opportunity to talk to Prasi.

What is the name of your company?

Prasi

How did you come up with the concept for your company?

We were certain from the beginning that our brand should reflect our personal history and heritage, and we also wanted it to feel like a family name. This led us to incorporate our last names. After much contemplation and numerous combinations, we ultimately came up with “Prasi,” a fusion of Prates and Sicupira.

Where do you look for inspiration when designing pieces?

We find inspiration in Brazil’s cultural heritage and modernist architecture. Our pieces focus on clean lines, bold geometry, and timeless quality. Personal memories and the emotional significance of jewelry also influence our design process, since we started the brand with our mother’s day-to-day jewelry foremost in our minds.

What are your favorite types of pieces to design?

Mariana: Chains.
Helena: I don’t have an all-time favorite. Designing new pieces is always a pleasure, and my preferences vary depending on the mood and moment.

What’s your favorite type of material to wear/work with?

Mariana: Gold.
Helena: Gold.

How would you describe your style?

Mariana: I would probably describe my style as sporty, with a preference for mostly black pieces.
Helena: My style is definitely more classic, featuring basic staples like jeans and white t-shirts.

Who/what are your biggest style influences?

Mariana: I get a lot of inspiration from 70s streetwear.
Helena: I don’t really have a specific one.

What was the first piece of jewelry you remember buying for yourself?

Mariana: The first piece that comes to mind is a gold and white resin cuff designed by a dear friend.
Helena: For me, it was a gold Tiffany bracelet.

What’s the most special piece of jewelry you own? What’s the story behind it?

Mariana: I believe my most special piece of jewelry is a Prasi necklace that Helena gifted to me in celebration of my son’s birth.
Helena: The most special piece of jewelry I own is definitely my grandmother’s Burle Marx turquoise jewelry set.

What’s one piece of jewelry you wear often, that you can’t live without?

Mariana: My Prasi signet ring basically never comes off.
Helena: I can’t really choose just one. I usually wear a lot of jewelry, and for me, the Prasi chain necklaces and bracelets are staples.

How many pieces of jewelry do you usually wear at any given time? What are they?

Mariana: I tend to be more minimalist with everyday accessorizing and usually wear just one piece at a time.
Helena: Between earrings, rings, and bracelets, I’m always wearing at least five.

What’s on your jewelry wish-list?

Mariana: The Dois Irmãos Choker has been on my wishlist for a while now.

Why do you think it’s important for people to wear/own jewelry?

We believe it’s important because jewelry serves as an extension of one’s personality and can be a powerful form of self-expression.

What’s something people should keep in mind when shopping for jewelry?

It’s important that the pieces feel like a natural extension of yourself—almost like a second skin.

What draws customers in to purchase jewelry from your collection?

We believe our customers are drawn to Prasi because they seek timeless pieces that offer exceptional quality with a contemporary twist.