Bernard James, a luxury designer, is driven by his motto, "find the beauty in everything," using design to emphasise contrast and intersectionality. Raised in Brooklyn, NY, he found his sense of community in SoHo, where niche brands united diverse individuals. His journey began at a young age, experimenting with design and production, eventually leading him to discover his true passion in jewellery at 19. Combining traditional craftsmanship with innovative concepts, he launched his brand in 2020, rooted in Brooklyn, NY. With a focus on quality, authenticity, and individuality, Bernard's brand seeks to create art in design and content to inspire reflection and provoke thought, symbolised by its mirror logo.